Regional retailer opens store dedicated to delivering licensed USC apparel, accessories and gifts for the Gamecock fanbase.
Alumni Hall, a South Carolina Gamecock shopping destination, is excited to announce that its newest location, in Columbia’s vibrant BullStreet District, will open its doors on Friday, Sept. 4 at 10 a.m. Located at 2147 Pickens Street, Alumni Hall is dedicated to delivering Gamecock fans with the newest and best selection of apparel for the family, hats, accessories and gifts for gamedays, tailgates or any day to showcase their support of the University and Gamecock Athletic teams. The opening is just in time for the first home game weekend for the South Carolina Gamecocks.
“We pride ourselves on our dedication to serving the fan,” said owner and CEO, Jeff Goodfriend. “We value being part of the Columbia community and creating an immersive shopping experience with the best selection of game day gear.”
With more than two decades delivering the ultimate fan and student shopping experience, Alumni Hall makes sure every student, every fan and every supporter finds something that speaks to their love of the game and love of the school. You can dress the entire family for game day, including the dog, at Alumni Hall. And they have a price point that will fit anyone’s budget – from their mix and match Champion t-shirts to Nike Sideline and high-end brands like Johnnie-O, Southern Tide and Onward Reserve. The boutique styles for women are fresh and trendy with perfect accessories for gameday.
Alumni Hall goes beyond their brick-and-mortar store in BullStreet with additional ways to shop on social media, online at alumnihall.com or through their app, Alumni Hall. Their popular “Buy Online, Pick Up In Store” option is a fan favorite leading up to game days to help save time.
“We welcome Alumni Hall to Columbia and one of the greatest fan bases in the country,” said Robert Hughes, president and CEO of Hughes Development Corporation, the master developer of the BullStreet District. “Since its beginnings in 2005, Alumni Hall has become a unique shopping experience for the entire sports-minded family in some of the highest-profile hometown college cities in the country. They will fit right in at BullStreet and in the heart of a city that loves sports.”
Alumni Hall offers special everyday discounts to USC students and faculty, military and all first responders. Just show your ID in store for 10% off every purchase. An additional shopper perk is Alumni Hall’s Hall Pass Rewards program, giving customers $10 in rewards for every $150 spent.
Alumni Hall plans for a Grand Opening Celebration later in September.
About Alumni Hall
Founded in 2005, Alumni Hall brings a distinctively different perspective to collegiate retail by deeply embedding in the campus communities it serves. Alumni Hall’s business is centered on the authentic connections with its fans, students, alumni, and local supporter through highly curated merchandise assortment and community focused engagement. The Alumni Hall Columbia location is Alumni Hall’s 32nd store open and 23rd University currently supported. For more information, visit https://www.alumnihall.com/.
Alumni Hall Columbia social handles:
- Facebook: Alumni Hall USC
- Instagram: @alumnihallusc
About the BullStreet District
Known as the largest urban redevelopment project on the East Coast, the BullStreet District is an active transformation of the historic,181-acre South Carolina State Hospital campus into a vibrant, mixed-use lifestyle district that reflects the authenticity of downtown Columbia, S.C. BullStreet is a city-within-a-city, located one mile from the S.C. State House and anchored by the award-winning stadium, Segra Park, home of the Columbia Fireflies Minor League Baseball team. The district is home to an array of local and national businesses, including REI Co-Op, Starbucks, Capgemini, Founders Federal Credit Union, Pvolve Columbia, Tupleo Honey Southern Kitchen & Bar and Publico Kitchen and Tap. Development is underway on several exciting projects, including “The Lawn,” which will be the district’s central outdoor gathering space, surrounded by retail, dining and workspaces, as well as the newUniversity of South Carolina’s Health Sciences Campus.BullStreet contains 250,000+ square feet of commercial/office and retail space and has more than 790 residential units open or under construction, and is zoned for up to 3.3 million square feet of commercial use and 3,558 residential units. To learn more, visit http://www.bullstreetsc.com or follow @BullStreetSC and #BullStreetSC on Facebook, Instagram and X.