Award-winning Columbia, S.C., realtor Beronica Whisnant will head up real estate sales and marketing for the BullStreet Neighborhood, as well as serve on project-specific boards such as the BullStreet Master Owner’s Association and the planned BullStreet Merchants’ Association. As director of real estate at BullStreet, Whisnant will be responsible for recruiting and growing the number of commercial users in the 181-acre BullStreet Neighborhood and will open an anticipated on-site office later this year.
A member of the Greater Columbia Association of Realtors’ Million Dollar Club and a Circle of Excellence life member, Whisnant is a five-time winner of the association’s “Top Leasing Agent” award. Ms. Whisnant began her career at Edens & Avant, where she worked for 10 years before joining Colliers International and subsequently NAI Avant.
During her brokerage career, she served for six years on the City of Columbia’s Design/Development Review Commission (DDRC) and chaired the Greater Columbia Association of Realtors Commercial Division Board. Whisnant has served as a Certified Commercial Investment Member (CCIM) and Society of Industrial and Office Realtors (SIOR) member. She is an alumna of Winthrop College and earned a Master of Education degree from the University of South Carolina.
“Our strategic plan anticipated a local office and manager further down the road, but given the amount of work taking place at BullStreet, we felt that we should go ahead and establish these things now,” said Robert Hughes, president of Hughes Development Corporation and lead project manager of BullStreet. “We’re thrilled that Beronica has agreed to join our team and believe that she will provide an experienced, local presence as BullStreet continues to grow.”
BullStreet is a 20-year, 181-acre project to transform the historic S.C. State Hospital site into a vibrant, mixed-use neighborhood district in downtown Columbia, S.C. Hughes Development Corporation is serving as the project’s master developer, working with the Midlands community to build a one-of-a-kind new neighborhood – a city within a city.
As the key, on-site representative of the master developer, Whisnant will serve as a resource for the other brokerage partners active on the site (as opposed to serving as a broker), ensuring that everyone in the Columbia, S.C., market is informed and up-to-date on happenings around the site. Retail brokerage for the First Base Building at BullStreet – the largest private office building constructed in Columbia, S.C., since 2009 – will remain under the purview of Scottie Smith and JP Scurry of Colliers International, and development partners will continue to manage their own brokerage for projects within the overall BullStreet Neighborhood, such as the 31-acre Commons at BullStreet retail development (HCP and Branch Development), the TownPark at BullStreet townhomes (The Moore Company and TerraNova Group), the Parker Annex office building (Diversified Development), and more.
Just over 3 years into a 20-year development timeline, more than 100 acres are under contract or under development at BullStreet, putting the project well ahead of schedule.
At completion, the project expects to be full of an engaging mix of local and national shops and restaurants, high-quality entertainment like Fireflies baseball games and concerts, comfortable residences, public art and more – a destination neighborhood that reflects the authenticity of the Midlands – and a place that builds municipal and county revenue and contributes significantly to livability in the region.
“BullStreet encompasses not only a unique history with modern sophistication, but it also is the ideal marketplace for Columbia’s exciting future,” said Whisnant. “It’s a big job, and I am excited about working with local business and government leaders across the city and county to fulfill the vision of the BullStreet Neighborhood.”
“I have known Beronica for decades, and to say that she is a powerhouse in this field is an understatement,” notes Bob Hughes, chairman of Hughes Development Corporation. “The experience she brings to the table is immense, and it is widely known that she is one of the most accomplished, well-regarded commercial real estate professionals that has ever done business here in the Midlands.”
Known as the largest tract of undeveloped urban land on the East Coast and located one mile from the S.C. State House, the BullStreet Neighborhood is a 20-year project to transform the historic S.C. State Hospital site into a vibrant, mixed-use neighborhood district in downtown Columbia, S.C. Learn more at http://www.bullstreetsc.com.
About the BullStreet District
Located within blocks of Columbia, S.C.’s vibrant downtown neighborhoods, the BullStreet district is a 181-acre, mixed-use redevelopment of the former South Carolina State Hospital campus, set for completion on a 20-year timeline with an anticipated $1.2 billion annual economic impact. Master developer Hughes Development Corporation of Greenville, S.C., is using a new urbanist, form-based code, working closely with other developers who possess deep domain expertise to create a city-within-a-city, filled with spaces that maintain the integrity of the historic district; mix commercial and residential uses; create a walkable and bicycle-friendly place; provide parks and open space; maximize economic impact and increase the City’s tax base; and connect to the Midlands community.
S.C.’s first urban gigabit community, BullStreet is home to Spirit Communications Park (awarded 2016 Ballpark of the Year by BallPark Digest and home to the Columbia Fireflies baseball team), the First Base Building office/retail complex (home to Ogletree Deakins law firm, TCube Solutions software company and Founders Federal Credit Union), the planned TownPark at BullStreet townhome community, the Ensor Building (future home to Chef Scott Hall’s Bone-In Barbeque restaurant), the Parker Annex office building, the Bakery at BullStreet building (home to SOCO and the hub of the growing BullStreet Technology Village), the Central Energy Facility (future home of Downtown Church), the planned USC Health Sciences campus, and more. BullStreet contains 125,000+ square feet of commercial/office and retail space and is zoned for up to 3.3 million square feet of commercial use and 3,553 residential units. For more information, visit http://www.bullstreetsc.com.
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