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Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. . Anaklusmos (Greek for Riptide) is the prized sword of Percy Jackson that is made of Celestial Bronze, a material that is only deadly to gods, demigods, magicians, Titans, Giants, and monsters. My powerpoint on representation in formation vs riptide. For example, at one point Beyonce unapologetically reverses the . Clipping is a handy way to collect important slides you want to go back to later. Source: The Nobel Foundation (Data as of 2019); Progress on the Sustainable Development Goals: The gender snapshot 2019, UN Women Journalism. Omission of sexuality topics related to gender also was examined. There are many reasons to care about gender issues in the media and entertainment industrynot the least of which is the importance of moving beyond traditional stereotypes and having diverse storytellers share their unique perspectives in film, television, and other forms of print and broadcast media. The representation of gender in Formation differ extremely in comparison to the representation of gender in Riptide as both the videos are shown from different perspectives. 27 Q . Riptide is relatively unusual both as a music video in terms of its style, rejection of narrative and lack of spectacle or special effects. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. In this post we will be breaking down the similarities and differences in both music videos. It also subverts some music video conventions whilst adhering to others. Tap here to review the details. Historically, only 4% of Supreme Court Justices have been . 6. It also challenges it too as it says that women are also quite sexualized but in this, they aren, Carried and supported by the male character, typically like a damsel in distress. The SlideShare family just got bigger. His music can be categorised as fitting into indie folk-pop genre. Revision workshops for second year students. In both Beyonc's 'Formation' and Vance Joy's 'Riptide' gender is both portrayed in similar yet different ways. Riptides are responsible for most drownings in the ocean.By saying this girl is running into a riptide, Vance implies that she is accepting "drowning" by embracing a new lifestyle. Its narrative is complexed and so is the representation of gender; . The gendered dimension of representation is evident regarding the actors; because the represented and the representatives by definition have a sex and a gender, representation is not immune to being structured by hierarchical relations between men and women. This was supported with the movies leading up to this time period where women were always seen as the character that needed rescuing. Change), You are commenting using your Facebook account. The inclusion of women as objects of violence in Riptide supports van Zoonen's theoretical perspective. Riptide do not challenge the sexualisation of women they conform to the typical sexual representation of women by including the a mid shot of a woman undressing which appeals to the theory of bell hooks and the struggle of femininity as this disregards the theory and sort of supports it as the woman is represented sexua Post a Comment Read more However, are the tales being told complete and accurate accounts of what it means to be male or female, black or white? explore representations of gender in riptide (2013) In the music video the director portrays women as being constantly sexualised and objectified. Within Beyonce's 'Formation video' gender is being represented in many different ways that ultimately add to the meaning of the actual lyrics. Your email address will not be published. MS slow POV shot of woman removing swimming costume is critical of the sexualisation commonplace in music videos, and highly critical of the representation of body types. 808 certified writers online. Riptide Representation Vlog. Beyonce represent herself as a strong successful yet also sexual being, She is shown wearing next to nothing in majority if the music video and is seen showing off her body sexually especially seen in the swimming pool scene, Beyonce is seen dancing in an empty swimming pool dancing sexually with her dancers following in formation. Formation and Riptide representation of gender. In Formation the representation of gender is shown through the narrative of a bold black woman. This can be seen through the clip of the woman untying herself and therefore saving herself. Representations of women are often defined by how men see women (termed the 'male gaze'), or by how society expects women to look and behave. she as a black woman and shows off that a person can be black, female and successful while aslo being a sexual being. February 5, 2019 roxyflynn2002 Leave a comment. After this, a door opened up for representation that would soon allow trans and non-binary characters to be played by actors that actually are trans or non-binary. This supports Laura Mulveys theory of Male Gazestrongly suggests the act of depicting women in forms of visual arts and literature by the representation of women as sexual objects for the enjoyment of the masculine viewer. 1 ideology that is presented in the video is that women are vulnerable, women are represented as being a stereotypical 'Damsel in Distress'. On the other hand, the representation of women in Riptide can be seen as empowering to women, presenting them as able to be their own hero (going against Propps character theory). . The models lack of movement is particularly unpleasant. They were given more freedom. Your email address will not be published. DOES SHOW A SENSE OF OBJECTIFICATION This poster was a made in the 1960's; the time when women were starting to be objectified. Donald Trump and Mike Pence Suit and ties giving the idea of wealth and power. bell hooks' theory can be used when exploring representations of gender and ethnicity, especially black women. This is clear as the lady in question, is running away and being taken away to the dark side Showing that this women has issues and the man is trying to bring her back under control. (or me at least). The music video of Beyonces single enhancing awareness of female rights and black empowerment, highlights the strength of women however does show evidence to the theory of Bell Hooks, believing the artist is an anti feminist terrorist as she sexualises herself and the company of females in the video. This idea can also be seen in Beyonces Formation video. Contradicting to the idea of gender stereotypes, that women are inferior to men, in the video it can be seen the Beyonce, and therefore women, can be superior to men. In contrast, the video for Riptide represents women very stereotypically in terms of being vulnerable and victimised. Female Representations Victimised Women- tied to trees, dragged under bed, tortured at the dentists Parallels to the way in which women are represented in the media Woman tied to tree escapes- capable of saving themselves High-camera angle to make women look small Terrified facial expressions By accepting, you agree to the updated privacy policy. This was the trend, people like Veronica Lake, used to have this style. It can also reveal the ideologies and viewpoints of producers, such as newspapers - especially when bias exists - which is more common in right wing products. This gesture could draw reference to the use of women's bodies to sell media products, MS of woman puling free of ropes. Within Beyonces Formation video gender is being represented in many different ways that ultimately add to the meaning of the actual lyrics. She shows this by being confident of her body and of her roots singing that she is proud of her negro nose with Jackson five nostrils. Gender Representations and Digital Media. Create your own unique website with customizable templates. The sword is a medium length xiphos (a Greek one-handed double edged sword). The music video is presenting itself as a short film. Gender in Riptide 1. We've updated our privacy policy. However this video can be seen as challenging gender representation. Deliberate lack of anchorage, and an unanswered hermeneutic code puts the audience on edge. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. Conclusion. In our latest See Jane 2019 Report, we found that male leads still outnumber female leads 2 to 1 in the top 100 family films in the U.S. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. tortured, dragged under a bed, tied up, assaulted singing The video uses high camera angles, terrified facial expressions, low key lighting etc all adding up to the representation of women as fearful Guy on the bottom right on his knees and head back; quite submissive. (Perfect) as it creates an aspirational vision for the audiences. The reason we believe these movies was a good choice for analysis is rather simple; they are a continuation of the television series with . riptide representation of gender June 5, 2022 by in are auxiliary fuel tanks legal in california She is an American singer, songwriter, dancer, and actress who was born and raised in Houston, Texas. 2. the video uses key lighting and high shadowing to create a sense of terror, by using terrified facial expressions women are shown to be scared. Although a power anthem supposedly aimed at showing feministic values, the male gaze can be seen in this music video. Your email address will not be published. When she was subject to the forms of abuse and the scene made a jump-cut to the makeup being smeared, her facial expressions were tears going down her face and an overall a sad and upset look, like she had no power whatsoever, and so ultimately amplified the effect of spreading awareness and giving a bigger impact on this ubiquitous conundrum. The mise-en-scene used on the woman's person are very little, wearing things such as incredibly low shorts and things like bikini's, which axiomatically depicts materialistic and emotionless characters which are being displayed as having no personality, probably on purpose. Objectives for RipTide To understand the processes through which meanings are established through intertextuality To analyse how audiences respond to this aspect of media language To analyse the way meaning is created through micro elements To know the codes and conventions of music video and how genre develops over time To explore the significance . We've encountered a problem, please try again. Illustrations were few in number, but showed greater female representation. This can be considered to be the sexualisation of women in music videos Godwins music video theory of Voyeurism. Evaluate this structurali First Impressions Sexist Stereotypical Aimed to working class or middle class, to someone who doesn't have enough money to h Revison - Component 2c - Online Media (2 QUESTIONS), Representation of Women in Vance Joy - Riptide (Music Video) 2, Mini Mini Mock on Humans - Binary Oppositions. FORMATION. Riptide (intertextuality) March 22, 2018 How does the video to Riptide encode feminist ideology? cinema) and individual discourses (e.g. representations of gender, where gender is considered as the socio-cultural behaviour that . Click here to review the details. Free access to premium services like Tuneln, Mubi and more. Beyonce shows people that women can still be in tune with their feminine sexual side, instead of oppressing that femininity to be successful in a male dominated world. Due to time restraints the movies which will be analyzed in this thesis are Sex and the City 1 and 2. Your email address will not be published. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. This is depicted by the use of clothing and dance movements, it could be argued that Beyonces statement as an artist is to express her body in what she wears however, deems to be ironic due to the message of equality of female wanting to be portrayed when the artist is following expectations of what the media perceive females as. A riptide is an offshore current that often traps beach goers and causes them to drown. Online Marketing For Your Business riptide representation of gender In contrast, the video for Riptide represents women very stereotypically in terms of being vulnerable and victimised. Could be used as a stimulus to explore the seemingly contradictory messages about gender in the video. Your email address will not be published. Women in this music video are being portrayed as easily manipulated and sexually objectified due to the fact that there is a scene that shows the female character beingdragged into the darkness, after that scene, it jump-cuts to her make-up being smeared, which shows that the physical abuse is taking a toll on her psychological health. THEWOMEN OF RIPTIDE 2. Model is submerged in absolute darkness, connotative of misery and depression, Presents a mocking parody of sexism in music videos C/U how to photograph girls connotes that women are purely present to be looked at by a heterosexual male audience, Many shots of women in stereotypical male clothing. Tasks Change). Representation of role models. Where the video presents women as victims or as erotic spectacle using conventional beauty ideals, Riptide grants men the power to look and to act. Media stereotyping. In this post we will be breaking down the similarities and differences in both music videos. Similarly, male characters speak and appear on screen twice as often as female characters. The Advert reflects Van Zoonens theory that women are shown as quite domestic. We will write a custom Assessment on Representation of gender in media specifically for you. Suits are associated with businessmen and have a high status They are both represented wearing an American flag as a badge, representing them as patriotic and associates them with American. . Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. And so the woman was filmed smoking by the ocean, which shows that there was some sort of stress accumulating up within her and she had to release some stress. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Design a site like this with WordPress.com. First of all, in 'Formation' Beyonc is portrayed in two ways: Powerful/Independent/Strong Sexual/Revealing However as the video progresses and you return to the character, her appearance alters as her make-up has smudged and her expressions become more and more vacant. In one shot a woman with her back to the camera undresses out of her swimming costume and there are a number of instances where we see disembodied, isolated sections of women's bodies such as bare feet running away or feminine hands being dragged out of shot. There was also a second wave of feminism that came into play at this time too, where women were made more powerful the before. A study from Dr Susan Wilbraham and Elizabeth Caldwell at the Universities of Cumbria and Hudderfield . (LogOut/ Presents a parody of sexism in music videos (close up "how to photograph girls," connotes that women are purely presented to be looked at by a heterosexual male audience). The construction of gender goes on today through various technologies of gender (e.g. Representation of the sexualising and stereotyping of females is brought to the attention of the audience early on in the music video, as the character undresses her swimsuit it is following the convention of how females are portrayed within the media, inevitably being objectified and seen as mens eye enjoyment for the opposite gender. Diverse teams, including those with greater gender diversity, are on average more creative, innovative, and, ultimately, are associated with greater profitability.This strong positive correlation between higher levels of employee diversity and stronger financial . However, "gendering representation" is not only concerned with the sex of the . She challenges stereotypical representations of women in the . Click here to review the details. this video offers a unique variation to the indie-folk genre. Lipstick stands out - shade of red is a dark berry red suggests she is mysterious. The video begins with the women conforming to social norms of beauty and glamour- that is associated with women in the mainstream media. An important area of analysis is the intersection between the gender of the lead role and the gender of the director. In the music video the focus of shots is near enough always focussed on the body of the women in shot, and we dont hardly see her face. Images from Riptide to support points: Vance Joy context . Riptide - Representations of Gender Task 1: Watch the video and make notes on instances when women are presented as 'objects'. REPRESENTATION OF ETHNICITY This might include supporting media outlets that prioritize diverse representation and inclusive coverage, and . Women are portrayed simply as objects for consumption as . Master shot of woman singing, and slowly losing her makeup between shots. RIPTIDE Stereotypical women portrayal: blonde, skinny and tanned, showing her undressing from swimsuit, proving her objectification as she is deemed sexualised Representation of the sexualising and stereotyping of females is brought to the attention of the audience early on in the music video, as the character undresses her swimsuit it is following the convention of There is no specific ideology of anchorage in the music video, nothing works together. In Vance Joys Riptide video women are being represented an object to be watched, we can link the video with the male gaze theory where women are presented in a way that seems to be simply for the pleasure of the male viewers. Women and men representation in media. The effect of cultural context on representations The way social groups (including social identity) are represented through processes of selection and combination Historical and cultural contexts: Media products and the representations of gender in them can be seen as a product of the historical and cultural context in which they Required fields are marked *. Alternatively, if we are relating this to the lyrics of the song it can be seen as how the relationship is slowly destroying her, making her the weaker sex in the relationship, which again is stereotypical in the media industry. Low angle M/S of woman holding arms in a gesture that connotes power, M/S of blonde woman bound in MES of tight ropes connotes the restrictions that women face in society, and is critical of the notion of women as a weaker sex connotative of being tied down with maternal responsibilities etc, Video lacks anchorage which forces audience to make own assumptions, simultaneously providing sexual gratification for male heterosexual audience, but also consistently informs the audience that scopophilia is creepy and not OK, Ironic representation of patriarchal hegemony M/S man standing in front of woman with torch in exaggerated pose and situation graveyard, Sexualised images utilised as referential codes significant amount of film references draws attention to the negative representation of women in cinema, C/U woman singing connotations of rebellion and agency, Music video lacks anchorage, forcing the audience to make own assumptions about the representations of women, M/S gagged woman escaping from ropes lacks sexualised elements, and is presented purely as upsetting and challenging to the heterosexual male audience, Ultimately the video is highly polysemic and most of all SUBVERSIVE of the hegemonic ideological perspectives normally seen in music videos. A Is the video reinforcing a patriarchal world and advocating against the objectification of women or is it subverting this idea? Many representations of women concentrate. So this could have reflected what was popular in those times. Mini Mini Mock on Humans - Binary Oppositions Question: According to Claude Levi Strauss, texts convey their meanings through a system of binary oppositions. A sexual revolution, with the introduction of abortion laws, marriage laws, contraception. You can read the details below. What is a question raised in Riptide about the representation of women? Question 1 How significant is the role of individual producers in online media industries? The representation of women differ as this is shot from the perspective of a man especially exhibiting the theory of the male gaze. It appears that you have an ad-blocker running. For example in the lyrics Drop him off at the mall, let him buy some Js, let him shop up Beyonce is saying that she will drive her man to a shopping centre and shell let him buy some Js (reference to the Air Jordan shoes). The first image of the woman facing the sea can be argued that she is being sexualised for audience pleasure, this supports the male gaze as the camera acts and reflects masculine desires. This also links to the flag in the background adding to a sense of American-ism Your email address will not be published. Women are represented in the judiciary, but at a much lower rate than men. One example of this is during the interlude Beyonc is hanging out of an El Camino truck, with a Voice Over of a man saying Oooh Yeah I like That. The video begins with the women . By accepting, you agree to the updated privacy policy.